in my elder years

I recently blogged about my "old man hat", but I'm beginning to worry that maybe it's more than just the hat that's old.

It appears I may be older than my years. This realization has been coming to me slowly and it's not because of the prospect of getting older as a birthday begins to approach. It's more a process of paying attention to commercials.

It has been a couple of years since I left that coveted 18-34 marketing age group. However, it appears in leaving that group, I have switched to the 55+ group and missed the intervening 21 years. How can I tell? Commercials and advertisements.

Marketers generally are smart. They have researched their audience, know who they are, and identify the best ways to reach them. Over the last several months I have begun to notice that in the various shows that I watch or magazines I read, all the commercials or advertisements are for products targeted at those 55 and over. Hmm, do I have the taste of a sixty-year old man? Or worse yet, a seventy-year old woman?

At first I thought little of it, but as I began to notice more and more ads and commercials, I've begun to worry. What happened to my young, hip, cutting-edge self? You would think that being surrounded by twenty-somethings it would rub-off on me, but is it just rubbing me the wrong way? Is my new found taste for all things old, a reaction to being surrounded by youth?

Who knows? But in the meantime if you need to know about the benefits of viagra, centrum or freedom living devices, I'm your man!